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The Home Guys Podcast
Real estate is tough — but you don’t have to figure it out alone.
On The Homeguys Podcast, hosts James Kolde, Jen Kolde, and Jaden Ghylin share what it really takes to succeed as a franchisee in today’s market. No fluff — just real conversations about the wins, the setbacks, and the systems that actually move the needle.
Each episode is packed with practical strategies, proven processes, mindset shifts, and mentorship moments you can implement right away. But it’s about more than production — it’s about doing life together. Building alongside a network that supports you, challenges you, celebrates with you, and grows with you.
If you’re ready to work smarter, grow faster, and be part of something bigger than yourself, The Homeguys Podcast is your playbook — and your people.
The Home Guys Podcast
This Firefighter Left His Job and Made Millions in 3 months
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this video, James Kolde of Minnesota HomeGuys shares real, unfiltered advice on building and scaling a successful real estate business — from mindset and integrity to marketing, hiring, and adapting to a changing market.
James breaks down why authenticity matters in real estate, how being yourself leads to more deals, and why knowing how to pivot with the market is a non-negotiable skill for investors and business owners. He also explains the “burn the boats” mentality — committing fully with no backup plan — and why doing the right thing always leads to long-term success.
What You’ll Learn in This Episode
Real Estate Mindset & Business Philosophy
-Why being authentic leads to more real estate deals
-How to pivot when the market shifts
-The “burn the boats” approach to entrepreneurship
-Why integrity matters more than quick wins
-The benefits of becoming a licensed real estate agent
-Learning from people already doing the business instead of buying from gurus
Scaling a Real Estate Business
-Why the focus has shifted to bigger wholesale deals
-Why good bookkeeping is critical for growth
-When to stop trying to do everything yourself and pay for experts
-Lessons learned going from firefighter to full-time real estate investor
Minnesota HomeGuys Business Model
-A full-service real estate company offering cash offers, wholesaling, contract for deed, and listings
-How the team went from a goal of 30 deals per year to nearly 200 deals in a single year
-Why licensing was chosen over franchising for expansion
-Current licensed markets including Knoxville and San Antonio
New Fix-and-List Program (2025)
-Helping sellers fix properties to get higher prices
-Investing up to $10,000 in repairs for qualified homeowners
-Equity requirements and how the model benefits both sides
Marketing, Team, and Operations
-Nearly $1M per year in marketing spend on TV and SEO
-Why direct mail still works (and why putting your dog on mailers helps)
-Door-knocking strategies for foreclosure leads
-Building a team of acquisitions reps, VAs, and business development
-Running a family-involved business
-Enforcing a no-drama culture
-Using Predictive Index testing to place people in the right roles
📲 Interested in learning more about licensing or mentorship?
Connect with our team here: homeguys.com/yt
Call us here: 612-268-1792
🔗 Connect With Us
Website:
https://www.homeguys.com/yt
Instagram:
https://www.instagram.com/homeguysusa
Facebook:
https://www.facebook.com/profile.php?id=61570489073765
YouTube:
https://www.youtube.com/channel/UCqRZdKG4PO88XSeXOTet05A
TikTok:
https://www.tiktok.com/@homeguys_usa
#RealEstate #BusinessGrowth #Entrepreneurship #Mentorship #realestateinvesting
📲 Interested in learning more about licensing or mentorship?
Connect with our team here: homeguys.com/yt
🔗 Connect With Us
Website:
https://www.homeguys.com/yt
Instagram:
https://www.instagram.com/homeguys_usa/
Facebook:
https://www.facebook.com/profile.php?id=61570489073765
YouTube:
https://www.youtube.com/channel/UCqRZdKG4PO88XSeXOTet05A
TikTok:
https://www.tiktok.com/@homeguys_usa
#RealEstate #BusinessGrowth #Entrepreneurship #Mentorship #RealEstateInvesting